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"We are excited to have PVH as a shareholder," Pier Paolo Righi, president of Karl Lagerfeld, told WWD. "We have ambitious plans for the business and have embarked on an aggressive growth strategy, opening a new store every three weeks over the last six months. We believe PVH's strong track record in supporting the growth opportunity of global designer lifestyle brands will be a big asset."
The deal means that the brand, which has previously focused on growth in Europe and Asia, will now expand into North America, where PVH (formerly known as Phillips-Van Heusen) will control the franchise.