Following the departure of Peter Dundas, Emilio Pucci has appointed Massimo Giorgetti as its new creative director. Giorgetti will split his time between his existing role as creative director for Milan-based label MSGM, and his new job at Pucci, based in Florence. The designer will show his first collection for the house in September.
"Massimo Giorgetti embodies the entrepreneurial spirit and ingenuity of a new breed of fashion designers," a statement for Emilio Pucci said of the 37-year-old designer. "Hailed by the international press as one of Italy's most talented young designers, Giorgetti emerged on the fashion scene with a maverick aesthetic that gravitattes towards irreverent, joyful prints and bold colour."
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