Tommy Hilfiger M/W: Spring 2018

Milan Fashion Week ended much as it began: with a spectacle pitched as an alternative to the traditional show — one better suited, in theory, to the immediate gratification demands of these Instagram-centric times.

The driver of the change: Tommy Hilfiger, who for the last three seasons has taken his #TommyNow party-cum-product-launch-cum-pop-up-shop on the road from New York to Los Angeles to London — and now Milan.
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